The word discovery in English is viral, trending words, and this means that everyone is currently following and is in everyone's interest. I always emphasize this topic in trainings, instead of trying to discover, think about how to connect the news and events in the field you are sharing with. Of course, content creation skills can help you here, and that is why it is very difficult to find a Creative Content Creator in the market. Discovery is actually of 2 types: Local and Global. First of all, we need to choose our page, whether we want to promote it nationwide or globally, and whether our field is ready for global discovery. For example, if you only share in Azerbaijani, your chance of getting into world discovery is very low because foreigners will not understand our language, but if you share in English, then your chance of getting into world discovery will increase slightly. That is why some famous people on TikTok and Instagram social networks shoot trending dance and other videos to get global exposure and increase their followers, and they do not realize that this is harmful for them. If you, like Nusret, shoot videos without speaking and your goal is to attract foreign celebrities to your business, then you can do it, but if your business is within the country, then try to focus only on local exposure. But if you are saying what will happen if I do not pay attention to this, then you know that when you get global exposure, foreign viewers will increase and you will not be able to cooperate with local companies in the future. As for exposure, for example, if a 30-second video is watched until the end, it is already understood by the algorithm that this video is good and viewers watch until the end and it appears to more people in the next stage. If you have any questions, you can write to me on my Instagram page @alamdarmanafov. Alamdar Manafov
