How was the Be Positive brand created?

When I was a student, I noticed something simple yet powerful: most people around me dressed only in black and white. I believed that colors could make people feel happier and more alive. That small observation sparked a big idea — to spread positive messages through colors.

That’s how the slogan “Be Positive” was created. My vision was to inspire people to share joy and positivity with others through color and a smile.

Today, Be Positive is no longer just an idea — it has grown into a creative agency. We bring brands to life by adding color, energy, and meaningful messages, making their stories more impactful and unforgettable.